The fundraising story of the Ice Bucket Challenge

first_img  191 total views,  1 views today Tagged with: Celebrity Digital hashtag Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.Here is our summary of the campaign so far, and some of the issues it raises for fundraisers. Howard Lake | 26 August 2014 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2center_img  192 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Advertisement The fundraising story of the Ice Bucket Challenge About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img