15SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Helen Lawler Helen Lawler, president of FINspiration, has more than 20 years of leadership in marketing financial services. FINspiration is a strategic Marketing firm focused on financial services and specializing in the … Web: www.finspirationnow.com Details Does your Marketing team feel like using big data is a fantasy? There is nothing like looking for a unicorn to find out it doesn’t exist. Yet, with big data, many CUs continually search for the magic to no avail.Is data really that elusive? Yes. And no. We know that good data drives good decision making. It is vital in validating or challenging assumptions, reducing risk and improving efficiency. However, drawing insights from data and then applying them often becomes a mythical creature. There are several reasons why CUs fail:Limited access to data. Whether it is a lack of a database/data mart or inadequate data collection, there often is limited access or an issue with data integrity. Unfortunately, it is a common problem. For instance, there can’t be an email campaign, if you don’t collect emails in a designated field. There are no segmentation or predictive models, if you don’t capture the demographic or behavioral data points.Disorganized data. Perhaps you have data, but it is overwhelming, unorganized or the UI is poor. Data that can’t be processed effectively either creates a barrier for proper analysis or the dreaded “analysis paralysis”. Having knowledgeable analysts on board can reduce this friction and allow for pinpointing the right information and needed models.Inability to interpret. If seeing trends and drawing insights is not a strength of your team, the data is not actionable. The data needs to be presented in a useful way and someone needs to be able to drill into it. They need to see the business application and translate it into strategy and pragmatic tactical execution. Despite numerous marketing growth goals, we often see these data problems continue. Thus, the first step is to realize marketing is a revenue-center and can deliver a positive ROI with a proper investment. Then your IT and Marketing should create a practical plan and start small—regardless if the data is housed internally or outsourced. Finally, your Marketing team must have a mix of analysts and strategists that are comfortable with how the data aligns with the business. When they understand the key performance indicators (KPIs), they can get a holistic view of how to create compelling campaigns to drive growth. Addressing these concerns will turn a marketing fantasy into reality—and success! Unicorns and all.
According to Bautista, the economy in Boracay is gradually recovering after the island’s halt of operations starting mid-March due to COVID-19 pandemic. Tourists enjoy their time in the world famous Boracay Island in Malay, Aklan in this undated photo. Acting Malay mayor Floribar Bautista said they will reduce the curfew hours in the world-class island resort. BOY RYAN ZABAL/AKEAN FORUM BORACAY – Acting Malay town mayor Floribar Bautista said they will shorten the curfew hours in this world-famous island resort. The curfew hours in the island resort was implemented as part of the preventive measures against coronavirus disease 2019 (COVID-19.) This move came after the Department of Tourism announced that those Western Visayan tourists below 21 years old and those above 60 years old are now allowed to visit the island.The proposed 11 p.m. to 4 a.m. curfew in Boracay will replace the original 9 p.m. to 5 a.m. schedule.“Bars and restaurants will now have longer time to operate,” said Bautista. As of July 23, Malay town and Boracay Island reported no active case of COVID-19. (With a report from Akean Forum/PN) The adjusted curfew hours also gives tourists more time to spend in the evenings. Strict hygiene measures such as wearing of facemasks, application of proper physical distancing remain implemented in Boracay to keep residents and tourist safe from the virus. read more
He added: “Firstly they forced the player to travel, then they forced him to play 90 minutes after being injured and had a centre-back on the bench who did not play at all, in a friendly game knowing they do not even go to the European Championship. For me, that is difficult to understand.” Wenger continued: “The friendlies are becoming more and more difficult to accept for everybody. “I was always in favour of using the players for official games and I never asked any player not to go 100 per cent for his country when it is a qualifier or a big competition, but the friendlies are becoming more and more difficult, especially in this period.” Arsenal played Spurs at Sunday lunchtime, and will host AC Milan for the second leg of their Champions League last-16 tie on Tuesday night, which is all but over following a 4-0 defeat in Italy a fortnight ago. Wenger believes such a schedule makes it “impossible” to get the best out of players for both club and country, and said: “For us it is vital we do not lose the players now. If you go into a period like that with players already touched (by injury) you have more chances to lose the players. “We are the only team in the world who had that schedule so it is very difficult to understand that our players had to go injured to Greece and play 90 minutes for Belgium. That’s frankly not defendable. “It is disrespectful to the players as well as me.” ARSENE WENGER has hit out at the international friendly schedule and revealed Arsenal are considering lodging an official complaint against the Belgian association after the Gunners boss claimed they “forced” injured defender Thomas Vermaelen to play a full match in midweek. The Gunners head to Liverpool on Saturday for what is a key clash in their quest to maintain a top-four place in the Barclays Premier League, having thrashed arch-rivals Tottenham 5-2 last weekend. Like most Premier League clubs, Arsenal’s squad have jetted around the globe during the latest round of international friendlies, but Wenger was left seething at the use of Vermaelen for their game in Greece, and said: “It looks like Belgium has made a decision which I still do not understand and we will look to see if we can put a complaint in.” Press Association read more